Crown Packaging wanted its late-1980s Osseo facility to better reflect the company's current brand and professional image. Fresh Paint was brought in to update both the exterior and interior, using brand-matched colors across the concrete façade, offices, common areas, and other painted surfaces.
Key Takeaways
- THE CHALLENGEAn outdated facility exterior and interior failed to reflect the company's modern brand and visual identity.
- THE COATINGApplied fresh, brand-specific paint to exterior corduroy tip-up panels and interior office spaces.
- THE RESULTTransformed the facility's image, matching corporate branding and increasing owner pride through a collaborative design process.
Before painting began, Fresh Paint developed color renderings to help the owner evaluate different placements and combinations. Once the final palette was approved, crews prepared and repainted the textured concrete tip-up panels, exterior railings, building lettering, offices, restrooms, and common areas.
Project Summary
| Client Profile: |
Facility Manager & Corporate Owner |
| Project Location: |
Osseo, MN |
| Primary Objective: |
Rebrand the building aesthetics by working with a warehouse painting contractor for an interior and exterior update. |
| Coating System: |
Comprehensive color refresh supporting our image matters campaign standards on concrete panels. |
| Key Outcome: |
A cohesive, brand-aligned facility that the owner and employees are proud to work in. |
Visualizing the Brand Image
The project kicked off with a deep dive into the company’s brand guidelines and website aesthetics. The existing building was dull and lacked the sharp, professional image the company wanted to project to visiting clients. Before drafting the final proposal, our design team used Sherwin-Williams color mapping and AI rendering tools to create several realistic mockups of the exterior.
This iterative design process proved highly effective. The owner and facility manager reviewed multiple color placements and striping options, tweaking the visual layout until it perfectly captured their vision. Showing the commitment to their brand upfront established a strong relationship and paved the way for a smooth production phase.
Painting Corduroy Tip-Up Panels and Offices
Once the design was finalized, the field crew initiated the comprehensive exterior prep. The building features corduroy-style concrete tip-up panels, which require intensive caulking and power washing to ensure the textured grooves are clean and ready to accept paint. The team meticulously coated the entire front facade, exterior railings, and hand-painted the brand lettering directly onto the building.
"He wasn't proud of his building, and he wanted to be proud of his building. This excites us like crazy because this is what we do. Image is our business." - (Julie, Fresh Paint Inc.)
Following the exterior success, the scope expanded to include the interior spaces. The project manager helped select interior paint colors that complemented the facility's newly installed carpeting. We deployed our commercial office painters to refresh the common areas, restrooms, and administrative offices, ensuring the brand identity flowed seamlessly from the parking lot to the boardroom.
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Before
![Before - Crown Packaging distribution center with unpainted gray exterior]()
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Rendering
![Rendering of the proposed blue and red branded paint scheme on the facility]()
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Completed
![Completed Crown Packaging facility with the new branded paint scheme applied]()
A Unified Corporate Identity
The completed project replaced the facility's dated color scheme with an exterior palette based on Crown Packaging's established brand colors. The textured concrete façade, railings, and building lettering received the new treatment, while the offices, restrooms, and common areas were repainted to coordinate with the updated interior finishes.
The owner was able to review the proposed exterior appearance before work began and approve the color placement in advance. The completed interior and exterior now present a more consistent visual identity across the facility.
Does Your Building Reflect Your Brand?
Your facility's appearance is a critical component of your corporate identity. We specialize in helping industrial and commercial property owners align their physical buildings with their modern brand standards through expert color consultation and application.
Are you looking to rebrand your manufacturing facility in Osseo? Let us help you visualize the possibilities.
Frequently Asked Questions
Do you provide color renderings for industrial painting in Osseo?
Yes, we provide complimentary color consultations and AI-enhanced 3D renderings. This allows facility owners and managers to visualize exactly how their specific brand colors will look on their building before we begin painting.
How do you prepare corduroy concrete panels for paint?
Corduroy or ribbed concrete tip-up panels require thorough power washing to remove dirt from the deep grooves. We also inspect and apply high-quality caulking to any cracks or joints to ensure a smooth, durable finish.
Can you match our building paint to our website logo?
Absolutely. We work closely with manufacturing representatives to select exact color matches that align perfectly with your corporate branding and website aesthetics, ensuring consistency across all your marketing channels.